For Business Owners

Buyers already know what you're worth.
Do you?

Exit strategy that starts with the truth—so you never leave money on the table.

Have you ever wondered...

What would happen if you got an offer tomorrow? Would you know if it was good?

Or maybe you've thought about what your business is actually worth—not the number you hope for, but the one a buyer would actually pay.

Maybe you've realized that everything you've built exists mostly in your head. The relationships. The knowledge. The way things actually work. And you know that's a problem—for the business, for your team, for any future exit.

Or maybe you just feel stuck. You built something valuable, but you can't quite touch it. Can't take a real vacation. Can't step back. Can't sell without selling yourself along with it.

If any of that sounds familiar, you're not alone. And you're not stuck.

The Problem

Most owners don't know what they have.

Not because they're not smart. Because no one's ever shown them.

Buyers run sophisticated analysis on your business before they ever call. They know where the value is. They know where it isn't. They know exactly what they can pay and still make their return.

You don't have that analysis.

So when the conversation happens, you're guessing. They're not.

That gap—between what you know and what they know—is where fortunes disappear. Not through bad deals. Through uninformed ones.

The Solution

Know your number. Know it first.

We give you the same analysis buyers run—before they do.

Not a guess. Not a multiple slapped on your EBITDA. A real diagnostic that shows you:

  • What your business is actually worth—and why
  • What's driving value up—and what's holding it back
  • What buyers would see—the good and the gaps
  • What you can do about it—the specific moves that change the number

Whether you're exiting next year or in ten years, the work is the same: build a business that's worth what you've put into it.

The Diagnostic

Five dimensions. One clear picture.

Every business gets valued on the same five things. We measure all of them.

01

Operating Leverage

Does growth require proportional effort—or does the machine scale?

02

Market Position

Commodity or strategic asset? Replaceable or defensible?

03

Transferability

Can someone else run this? Or does it depend on you?

04

Risk Profile

Customer concentration. Key person dependency. Revenue predictability.

05

Strategic Fit

Who needs what you've built? What's it worth to them specifically?

Why Us

We've been on both sides of the table.

We've raised capital. We've run diligence. We've seen what kills deals and what makes them.

We've also built and operated businesses. We know what it feels like to have everything you've created exist in your head. To wonder if you could ever really step away.

ExitReady exists because most owners don't get real help until they're already selling—and by then, it's too late to build value. It's just negotiation.

We do the work before you need it. So when opportunity comes—or when you create it—you're not scrambling. You're ready.

$300M+ in exits led
$4.3B in deal valuations

Who this is for

This is for you if:

  • You own a business doing $1M-50M in revenue
  • You want to know what you've actually built—objectively
  • You're thinking about exit in the next 1-10 years
  • You want to maximize outcome, not minimize timeline

This is not for you if:

  • You just want a number to feel good about
  • You need to sell immediately (we can refer you)
  • You're not willing to do the work to build value

Know your number first.

Free 409A valuation. $7,000-12,000 value. $0 cost.